STUDYING MARKETING VS DIGITAL MARKETING 

Studying Marketing. There are a multitude of courses meant for international students eligible for the Student Visa in Australia. We talk about the VET or short-term courses.

Léa
Student Advisor
studying marketing

Studying Marketing as a VET (Vocational Education Training) offers flexible and accessible courses for international students or Working Holiday Visa who want to prolong their stay via Education. Studying Marketing and Communication, Digital Marketing or others, have you already thought about which field is meant for you and how to choose one?

 

Marketing as well as Digital Marketing are more and more popular these days. These are growing fields. 

As usual, we tell you everything on the type of courses e.g. the difference between those two fields, the costs or which position you can aim at. 

 

MARKETING

 

Marketing and Communication is one of the most popular fields studied in Australia. If you have always been interested in Advertising and the strategies implemented by businesses to gain reach or market share and increase their sales, this is for you! From creating a campaign to a product launch, the Marketing courses will allow you to gain knowledge and skills to obtain a position in this field, in any industry. 

 

NECESSARY QUALIFICATIONS?

You don’t need any qualification prior to enrolling in a Marketing and Communication VET in Australia. You will be able to learn the basics of Marketing in 1 to 3 years. 

 

AVERAGE SALARY AS MARKETING MANAGER IN AUSTRALIA:

AUD$97,140 Gross per year! (Source : Indeed

 

JOB OPPORTUNITIES

  • Product Manager
  • Brand Manager
  • Marketing Strategist
  • Marketing Manager

 

TYPE OF DIPLOMA AVAILABLE IN MARKETING:

  • Certificate IV in Marketing and Communication 
  • Diploma of Marketing and Communication 
  • Advanced Diploma of Marketing and Communication 

HOW MUCH DOES IT COST?

You can enrol in one of the Marketing courses in Australia from AUD$1,250 per term or AUD$104 per week. 

 

You can also go for Higher Education with a bachelor or master’s degree that offers Marketing as a focus. 

Here are some of the Bachelor courses with a focus in Marketing, in Australia:

  • Business
  • Commerce
  • International Commerce
  • Business Management
  • Multimedia (Web Marketing)

 

DIGITAL MARKETING

 

You’ve always been fascinated by the Digital world and social media e.g. Instagram, Facebook, LinkedIn or TikTok ? Or, you have a personal project that fits into the Digital world like launching an online business? 

You can choose to study Digital Marketing in Australia. The industry is dynamic and constantly growing. You will immediately gain a hands-on experience that you will be able to use in the professional world. 

Learn to manage social media and other digital ways of communicating that companies use as well as digital campaigns- and how to use social media to improve the visibility of a company by making use of the features of Facebook, Instagram or even Google. 

 

NECESSARY QUALIFICATIONS?

You don’t need any qualification prior to start studying in this field and to become a Digital Marketing Manager in less than a year! 

 

AVERAGE SALARY AS DIGITAL MARKETING MANAGER IN AUSTRALIA, IN NSW:

AUD$90,000 Gross per year! (Source: LinkedIn)

 

JOB OPPORTUNITIES

  • Digital Marketing Manager / Strategist
  • Community Manager
  •  Social Media Manager / Strategist
  • Digital/Social Media Coordinator
  • User Experience Designer
  • SEO and SEM Specialist
  • Content Strategist
  • Email Marketing Specialist

 

TYPE OF DIPLOMA AVAILABLE IN DIGITAL MARKETING:

  • Diploma of Social Media Marketing 
  • Advanced Diploma of Digital Marketing 

 

HOW MUCH DOES IT COST?

You can enrol in one of the Digital Marketing courses in Australia from AUD$1,650 per term or AUD$137,5 per week. 

 

Any questions? We are here to help, as usual!

 

Cheers,

Léa 

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